The face behind Vini-Tresor is Sharon-Loraine Kofman. After living for two years in Bangalore in India, in the year 2000, she decided to move to Villefranche-sur Saone, the capital city of the Beaujolais-area. There she learned the wine subject and trade with love and determination by taken an apprenticeship at Grand Talancé.

After two years she moved to Toulouse, where very soon she got in touch with the Négrette grapes, also called the "black grapes". Here the idea of Vini-Trésor was born. By creating private labels in pure tin with your or company logos, in combination with an unique and excellent quality wine, Vini-Trésor is born in 2003 in the Southwest of France.